Clemenger Group Limited

The News: 06 November 2017

Awards purple patch continues

The extraordinary run of awards wins in 2017 for our advertising agencies and clients continues. At the London International Awards BBDO has been named Network of the Year, we’ve been named Regional Network of the Year for ANZ and Clemenger BBDO Melbourne has won the region’s Agency of the Year. Clemenger BBDO Melbourne won 14 Awards (11 Gold), CHEP won 10 Awards, Colenso won 9 and Clemenger in Wellington won one.

Nurofen PR win

With an approach that covered editorial, research and traditional public relations, CHE Proximity and Attention+Influence have secured the PR activity for Nurofen/Nuromol for 2018. The campaign will use a central piece of research into Australians’ pain perceptions and health literacy to form the basis of activity across the year.

Ghostly partnership

DrinkWise and Clemenger BBDO Melbourne have launched Ghost with Uber, a new campaign in partnership with Uber which aims to help people avoid the peer pressure to keep drinking when all they want to do is call it a night.

Uber trackside too

While we are talking Uber, the team at Traffik are activating the Uber experiences at Flemington this week for the Spring Racing Carnival. Uber are looking to invest heavily in 2017/18 in most major events around the country which Traffik will play a major hand in crafting and executing.

First VR Fashion Show

Kiwi Property prides itself on being New Zealand’s home of the latest fashion trends. This year they’ve continued to push boundaries through their partnership with 99. Together, creating a New Zealand first - a full 360-degree runway show in virtual reality, experienced at Kiwi Property shopping centres nationwide.

Another digital first

Next year you'll be able to complete your NZ census form online via smartphone, tablet or desktop. For this model to succeed, public awareness is critical. 2018 Census organiser Statistics NZ has partnered with Perceptive to support Clemenger BBDO Touchcast and OMD to deliver a multi-layered communications strategy to drive census participation. Insights uncovered by Perceptive will be used to inform and refine this strategy.

For women in science

Last week saw the culmination of Porter Novelli’s work for the L’Oréal UNESCO For Women in Science initiative, with a ceremony at Bennelong at the Opera House to celebrate five Fellowship recipients. The team has become au fait with the worlds of quantum physics and gut health to secure impressive editorial including a double-page feature in the Herald Sun and placements in Stellar and Body & Soul.

Don't no

CHEP's designer Matt Alpass’ has proactively developed a campaign for Australia's same sex marriage survey. The idea is called Don’t no the answer. Have a look, fill in the blanks, and get your vote in by November 7 #voteyes

Class of 2017

The annual Clemenger University was held last week at the Melbourne Business School. The week-long live-in course was attended by 15 senior people from 13 different businesses across Australia and New Zealand. The management course is a great personal development program for those who attend, but it also has the benefit of bringing people from across our group of companies closer together.

Returning staffer

We are are delighted to welcome Lorraine Gormley back to the Clemenger Group, and this time with CHE Proximity. Lorraine, who worked with us as a GAD at Clemenger BBDO Sydney, rejoins us to lead the IAG business and her team of 30 (who currently don’t exist yet!).

New hires at Raydar

Raydar’s growth across Client Service, Design and Planning sees 3 new recruits. Brett Spero (right) hails from the UK (via the US), and joins as Senior Account Director. Matt Hailes (left), completes the recently expanded planning team and joins the agency from DECIDE., a prominent UK FMCG creative consultancy. The two UK recruits are accompanied by Kiwi local Nick McFarlane (centre) who joins as Design Director. McFarlane makes the move from FCB and with 20-years of industry experience, he is a sought-after addition to the design team.

Young Gun

Meet AdNews Young Gun of the week - Emil Cholich, Copywriter, Clemenger BBDO Sydney. He was hired after sending an EDM to former agency ECD Paul Nagy, loves kebabs, is jealous of Ben Coulson's tan and steers clear of dickheads (mostly).

New challenge for CA

Creative Activation have won an exciting new piece of business, looking after the Procter and Gamble independent grocery channel. The brief is 'straight forward' – accelerate sales growth and make P&G brands famous in store through sales focused execution, increased store coverage, having the best people and being a partner of choice for independent grocery customers.

Planning Idol shortlist

The Communications Council's Account Planning Group (APG) has announced a 16 strong, shortlist who will progress to the final round of the 2017 Planning Idol awards. Charlotte Goodsir (pictured, Clemenger BBDO Sydney) and Josh Oakley (Porter Novelli Melbourne) have made the cut. The competition is designed to raise the profile of planning and foster professionals under 30 in the discipline. The awards will be held in Sydney on Mon 13 Nov.

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